Case Study: Pathfinder FX

Chris of Ample B2b brands has built a marketing strategy for the foreign exchange company – Pathfinder FX.

What was the challenge?

Pathfinder has traditionally used outreach cold calls to control their marketing strategy, This was a costly exercise in a very competitive market, there was no offer diversification, lack of trust to new to brand customers and a very difficult funnel to navigate for potential customers.

What did we do?

We went back to basics and relay understood their customer, the life time value and worked out that certain niche areas in their product meant we could focus on marketing to specific industries and building a halo effect around search marketing, linkedin social media, google pay per click and qualified email outreach.

What was the outcome?

The outcome was a refined strategy with growing numbers and double conversions in the first three months, our work is still ongoing and we aim to build pathfinder into a serious forex and commercial lending partner in the UK over the next 12 months

Our Client Said: 

“Chris is an invaluable asset to our business. Before working with him, we had a lot of ideas but lacked a clear path forward. Chris helped us define a marketing strategy and sharpen our messaging to different customer segments, which made a huge difference straight away/

 What I appreciate most is a laser-like focus on results. He challenged us to think differently about measuring success and helped us concentrate our efforts where they would be most effective. The introductions he has made on our behalf have also been game-changing.

I wouldn’t hesitate to recommend Chris. If you need a consultant who can bring focus, strategy, and deliver a real return on your efforts, he’s the person to call.” – Gareth, Bowles, Managing Director, Pathfinder FX